The Brand

The first pair of LEE 101 jeans was created in 1924 in the American Midwest. A heavy duty, sturdy pair of jeans to meet the work and leisure requirements of the now legendary Cowboy. The revolutionary, sharp fit crafted in high quality fabrics ensured that the 101 achieved iconic status amongst both weather beaten lone riders and the showmen like rodeo stars. 

Each piece of LEE 101 jeans is made of 12 precision cut denim pieces and requires 51 sewing steps to create the perfect pair of jeans. Craft, quality, and really great jeans. That’s what LEE is all about.


SS21 Collection

LEE 101 is presenting 3 new Japanese fabrics for spring and summer 2021: a first-class Japanese yarn-dyed herringbone fabric, a lovingly made 1950s-style 13 oz right-hand twill and an authentic 14 3/4 oz selvedge -Crosshatch denim.