To be a force for positive change doing the best for customers,
community and planet.
Design their product to have as little impact as possible on the environment both in its production and through its circular life cycle.
Do things the right way. Be transparent about their goals and ask their Wax London community to hold them to account.
Promote inclusivity in everything they do from the way they build their brand to the way they deliver it.
Give back in ways that the Wax London community recognise as meaningful.
Love what they do and be proud of the way they do it.
Grow the Wax family by becoming a global brand.
That all sounds serious and so it should, building a brand with
integrity is a serious business.