Farewell White Oak

For over a century, Cone Mills produced denim for Levi Strauss & Co. Its time-honored techniques became synonymous with quality and craftsmanship, specifically that from their White Oak plant in Greensboro, North Carolina. So when the company announced last year that the historic plant would be closing, people started frantically trying to get their hands on as much of this beloved denim as possible.

White Oak


Cone Mills was founded by the brothers Moses and Ceasar Cone, who opened their first plant in 1896. The mill was named for the 200 year old tree that stood nearby and served as a gathering place for people traveling to Greensboro from the surrounding countryside. Construction began in 1902, and the first bobbin of yarn was produced on April 20, 1905. In a time when many people couldn\’t afford more than one pair of jeans in a year, Cone Mills set out to produce the highest quality, most hard-wearing denim they could. And for decades, Cone Mills has been known for quality, dependable denim.

Their hard work paid off. In 1915, Cone Mills struck an agreement that the White Oak plant would be the exclusive producer of selvedge denim for Levi\’s 501 jeans – a deal which has since gone down in denim history as the \”Golden Handshake\”. Levi\’s continued to use White Oak denim until the mill closed – a gentleman\’s agreement that was upheld for over 100 years.

Known from the beginning as an innovator in denim, White Oak focused exclusively on denim throughout its history. White Oak successfully combined the tradition of producing high-quality products with a heritage of cultivating strong relationships with employees, customers, suppliers, and its community.



Now the last meters of their denim fabric have been used by LVC to produce an outstanding edition of jackets and jeans. To celebrate their long-standing partnership with Cone Mills, they created these limited-edition pieces each made from six different Shrink-to-Fit™ fabrics recreated from the last 100 years of their history together.

Each piece is limited to 150 and presented in a custom-made White Oak box along with a certificate of authenticity.

Cone Mills Logo


Sources: whiteoakshop.com, shoplamercerie.com